- IDlocate: consumer facing authentication platform.
- Web based deployment: works on any smartphone or handheld device.
- Unique QR Code driven: print every pack with existing or new coding system.
Result Group’s latest product, IDlocate, is offering producers a way to protect their brand like never before. A live demo will be running at Foodpro on our stand C54.
The IDlocate authentication platform uses a company’s source data and prints in real time on every unit. With one easy scan of a unique QR code printed on every product, consumers can verify the product’s authenticity, learn more about the product and brand and even check product recall status to a single unit.
By giving the consumer and distribution network the ability to verify a purchase or product in market, in store or in home in real time, counterfeiting is disrupted, but more importantly the consumer can engage with a products like never before.
View the consumer journey here or watch the video below >> https://www.youtube.com/watch?v=VR27ldmRo3Q
It is built on an enhanced version of a proven platform that has been delivering unique coding solutions for the last 15 plus years, and addresses all the issues and risk in printing a unique identifier in a manufacturing environment.
The additional benefits to brand owners is the ability to check supply chain and distribution without the need for third party feedback and the ability to engage with consumers and deliver brand messages in real time.
Because the platform is web based, there is no need for a specific code reader or app. It does not matter what model smartphone or what social media application or code reader a consumer is using. This is great news for marketers as the content delivered the consumers can be as broad as the brand owner wants, for example serving suggestions and promotional offers.
The strategic partnership with IDlocate allows Result Group to continue delivering best practice solutions for clients in an off the shelf manner.
IDlocate is a leader in consumer facing traceability, authentication, anti-counterfeit and recall platforms for brand and products. Founded in 2015 by consumer behaviour specialists, IDlocate believes in delivering consumer centric solutions, using technology as the enabler, and we partner with leading brands and products to protect their brands in markets all around the world.