Smith’s

BRAND:  Smith’s, Burger Rings, Twisties, Doritos and Bluebird (New Zealand)
PROJECT:  “Band-it” promotion
PRODUCT SUPPLIED:  Brand promotions, on pack promotions
BASE PACKAGING SUBSTRATE:  Printed packaging film
DELIVERY SYSTEM:  On site at Result Group
BRIEF OVERVIEW:
For this brand promotion, over 30 SKUs and nearly 30 million packs across a wide range of Smith’s products sold in Australia and New Zealand were uniquely coded with data provided by Sony BMG.  Each code entitled the user to download a song from the Bandit.fm website.

Brand promotions

Brand promotions