Arnott's
BRAND: Tim Tam
PROJECT: “Win me”
PRODUCT SUPPLIED: Brand promotions, on-pack promotion
BASE PACKAGING SUBSTRATE: Printed packaging film
DELIVERY SYSTEM: Off-site – Amcor
BRIEF OVERVIEW:
Food grade unique codes were printed on the inside of packs for this promotion. The printing of the codes was performed on a high-speed wide web gravure press. Multiple printers and code control software were used to print a unique identifier on every pack for entry via a purpose-built web-site.
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