BRAND: Lite n’ Easy
PROJECT: Product branding and traceability coding
PRODUCTS SUPPLIED: HERMA 452C label applicator, Allen 53XL80 thermal transfer printer
BASE PACKAGING: Various plastic trays & containers
DELIVERY SYSTEM: Off site
A solution was developed to take a wide and ever expanding range of products and build a solution to brand, as well as provide nutritional information and traceability coding. The challenge to the process was the diversity of the products. Not so when it came to integration of the HERMA labeller and Allen coder.