BRAND: Smith’s, Burger Rings, Twisties, Doritos and Bluebird (New Zealand)
PROJECT: “Band-it” promotion
PRODUCT SUPPLIED: Brand promotions, on pack promotions
BASE PACKAGING SUBSTRATE: Printed packaging film
DELIVERY SYSTEM: On site at Result Group
For this brand promotion, over 30 SKUs and nearly 30 million packs across a wide range of Smith’s products sold in Australia and New Zealand were uniquely coded with data provided by Sony BMG. Each code entitled the user to download a song from the Bandit.fm website.