Recycling is not just a matter of recovering recyclable material; it is a total economic system. Few people realise that their local kerbside collection program is only the beginning of a recycling loop and yet, despite the proliferation of kerbside collection bins and public awareness campaigns, recycling programs around soft plastics have remained an issue. The lack of supporting waste infrastructure in Australia has proven challenging for recovering soft plastics…until now.
Roll ‘n’ Recycle® is a system that allows customers to dispose of monopolymer pouches and other semi-rigid* films and bags in the kerbside recycling system.
The Roll ‘n’ Recycle® system encourages consumers to roll their packaging and secure it with a specially engineered label that is attached to the packaging during the manufacturing process, before placing it into their co-mingled kerbside recycling bin for collection.
Result Group is proud to be a founding partner of the innovative Roll ‘n’ Recycle® system and we are excited about taking a huge step forward to divert large volumes of soft plastics from landfill. Our expertise in Self Adhesive Materials and innovative and adaptable label applicators both from our long-term partner Herma go a long way to bringing the Roll ‘n’ Recycle® to life.
When it comes to packaging, even the smallest details can have an impact on recyclability, including the packaging shape, size, weight, inks, adhesives, and the materials used.
This is where the genius but also, the simplicity of Roll ‘n’ Recycle® comes into play. It takes packaging that was previously NOT recyclable in household recycle bins, and with the consumers’ help, changes its shape so it CAN be placed in the household recycle bin and dealt with during the initial sorting process.
How is it done? Once the packaging is empty, the consumer rolls down the material in the shape of a cylinder, lifts and peels the supplied label and presses firmly to ensure the shape is maintained throughout its collection journey. Rolling the material makes it three-dimensional, enabling it to move through current recycling infrastructure as a rigid plastic container would.
To ensure clear communication to customers, relevant information would be placed on the pack, in addition to the label to ensure the process is followed correctly.
Every brand owner seeks the highest quality of packaging protection for their product however, to meet their 2025 sustainability goals, the packaging also needs to be recyclable.
“Semi-rigid plastics are often chosen by food manufacturers, in particular because they maximise the preservation and shelf-life of perishable food items, while at the same time securing their quality and safety. Moreover, the material is light, requiring less energy and fuel to transport thus having a lower carbon footprint than other rigid materials. These are good reasons why we need to increase processing capacity in Australia to provide a circular economy for these materials’ commented Michael Dossor, General Manager of Result Group.