- Consumer promotion activation
- Delivered fast with no fuss at plant level
- Cost effective for a tight market
As the largest label manufacturer in Australasia, Labelmakers are all about innovative commercial solutions. And as industry leaders in their own right their customer, Lion, are constantly on the look-out for better, more innovation packaging solutions.
In this case, The Daily Drinks Company wanted to support the launch of their latest innovation for their flagship Daily Juice brand and required a simple yet effective pack solution to convey a consumer promotional message which was also engaging. To achieve this The Daily Drinks Company went with a simplified adhesive neck tag to create a point of difference amongst an already overcrowded shelf space.
Traditionally this piece of promotional communication hangs loosely over the neck of the juice bottle and requires expensive yet specific application equipment to apply. Further, traditional neck tags do not offer much flexibility in terms of content space or reassurance to a client’s marketing team that the neck tags even stay on the bottles all the way to point of purchase.
However, Labelmakers Adhesive Tag, ticked all of Lion’s project requirements using this simple yet clever device using standard pressure sensitive materials, also making it familiar for the production site to process with limited change to existing processes.
To develop the solution, Labelmakers partnered with Result Group. Both parties contributed in their areas of expertise and the result is an adhesive tag that is automatically attached to the bottle lid while on the production line.
The equipment used is the HERMA 400. This uniquely compact label applicator has unparalleled versatility thanks to a well thought out modular construction system. The wide range of modules available mean the HERMA H400 can be integrated into any production line without impacting on production times or efficiencies.
Most modern production lines need a labelling system that they can count on to be accurate, fast, and reliable. Our HERMA H400 Series pressure-sensitive label applicators provide speed, precision and true modularity.
Domonic Calderan from Labelmakers has said “It was great to partner with Result on this project and leverage their knowledge of label application equipment. They were able to turn the project around in an incredibly short time frame, a tight budget, a great feat given the requirements.”